founder, Ben Gould
The dream for the LifeCycle brand is to create a business through identifying discarded materials that can be put to better use as refurbished products. In the past decade, the public has become more aware of the importance of sustainability. LifeCycle targets product opportunities where consumers can exhibit their green pride.
For starters, LifeCycle is launching a line of wearable art that is made from reclaimed post-consumer bicycle chain. Every month, bicycle shops will discard an average of 25-40 pounds of steel bicycle chain. What better way to encourage other people’s attitudes towards sustainability than by making it a part of one’s own personal style and fashion? LifeCycle endeavors to inspire social awareness of sustainability through fashionable products.